The Brand Culture and Historical Evolution of cheap Longchamp Bags

French luxury leather goods brand Longchamp was founded in Paris in 1948 by Jean Cassegrain. He launched the world’s first pipe cover made of luxurious leather. Then he gradually expanded the product category from smoking sets to other leather products, such as wallets and passport holders. In 1971, Longchamp launched its first ladies handbag, which also laid the foundation for it to maintain its leading position among French leather goods manufacturers.

Longchamp sale
Longchamp sale

The breakthrough development of Longchamp sale lies in the use of nylon materials in the design of leather goods. In the 1970s, Longchamp produced its first leather and nylon spliced suitcase. Compared with the common suitcases at that time, Longchamp’s suitcase is very light for people to use. This design also provided a series of inspirations for the design of the Le Pliage of folding handbags, which were famous all over the world for decades. Le Pliage series of women’s folding handbags are the most representative products of Longchamp. It once became Longchamp’s most famous and best-selling product.

The design of Le Pliage handbags is marked by the splicing use of nylon materials. The nylon materials of different shapes, patterns, and colors are used in the design of the bag. Nowadays, Longchamp’s product design categories are becoming wider and wider, including leather handbags, bags, shoes, travel goods, fashion accessories and women’s ready-to-wear series. It has more than 1,500 retail stores in more than 80 countries around the world, including more than 300 boutique stores.

Brand logo of Longchamp outlet

In the 1950s, Jean Cassegrain established a leather product manufacturing company that targeted smokers under his own name. However, by coincidence, one of his distant cousins had registered and established a newspaper company under the name Cassegrain in Paris. Thus, he had to rename his company. At that time, in the outskirts of Paris, there was a mill not far from the racecourse called Longchamp. In French, the word Cassegrain also has a similar meaning to the mill. Thus, Jean Cassegrain took a fancy to this mill and named the brand after the adjacent racecourse. As a result, Pentium’s horse racer has naturally become the brand logo of Longchamp outlet.

Later, he realized that the company had to broaden the product categories of leather goods in order to continue to develop. With the development of the enterprise and the expansion of business, Jean Cassegrain began to pay attention to the huge market of ladies handbags.

cheap Longchamp bags
cheap Longchamp bags

1993 was a historical turning point in the development of Longchamp. At this time, Longchamp’s CEO Philippe Cassegrain personally designed the Le Pliage series of folding handbags. Le Pliage means “folded” in French. Le Pliage series handbags can be folded into a quadrilateral, like a flat envelope. In order to make the bag more portable, the design uses a Russian leather handle and a nylon cloth body. The simple shape design of the cheap Longchamp bags and the variety of colors are what makes it successful and popular.

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