Longchamp China Outlet Store grand opening
From the end of last year stands at the front of the flagship store, by the German artist Franz Ackermann ingenuity of the works of art (“art walking series two: walk tour forest”) to bring the brand linoleum wall has been a new atmosphere in the core business district in Shanghai. And the brand vitality, innovation, open the spirit of the perfect echo is the new opening of the flagship store new facade, enabled a new design concept by the redesign of the “Longchamp” external wall of the high-profile, amazing. The building is like a bold fashion statement, so excellent design has become a futuristic art. Fusion of “prism” and “film”, the original “prism” (Prismatic) design concept is to create outstanding architecture. The exterior walls are decorated with soft champagne tones and are made of layers of metal that are stacked in layers. The amazing 3D look and feel of the film is thus formed. The metal strips are hard and firm, but they are floating and swaying in the breeze. Pedestrians will appear when the layers of ripples; like a dream in general.
Light also added a little magic for the external walls. The design itself will be aluminum, metal foil and polished stainless steel material between the interpretation of the most vividly. Prism wall set a new visual image, on behalf of Longchamp’s innovation history opened a new chapter. Longchamp Outlet Store opened in Shanghai covering an area of more than 100 Square meter. In this eternal movement of the world, Longchamp unique frontier of the new exterior wall on behalf of the brand out of the past style, move forward. – the family business superior traditions, creative and fashion products and elegant French style integration.
The new Longchamp flagship store has been the largest and most complete product range in China: ladies’ clothing, footwear, handbags, leather accessories, men’s and luggage series, etc., Designed to present the brand of innovative French elegance and Paris fashion. Flagship owner of the main entrance facing the bustling Nanjing West Road, open the window of opportunity . Concise and clear window perfect showing the elegance of the brand dynamic. Into the door, presented in front of a wrapped by the leather, the surface crafted the world map of the huge display table, emphasizing the leather craftsmanship and craftsmen skills is Longchamp’s ingenuity. Cassegrain family uphold the tradition of exploring the world unknown, determined to make progress. In the leather craft is both a visionary pioneer, but also advancing with the times. Customers in the Earth Table area can not only enjoy the new season of men’s series, but also a glimpse of the world’s favorite season luggage series. The modern sense of the leather series will be refined for men to show most incisive, provide excellent choice for the pursuit of quality of Longchamp luggage.
Longchamp created the legendary Le Pliage series, redefining the travel bag, which opened the era of global travel light accompanying, but also the art of life from the shining Paris to the metropolis. Today, the Longchamp Outlet Online travel area is opposite the end of the Le Pliage folding bag series, season rich products to form a colorful “rainbow wall.” Bright colors of the light cabinet to create a subtle modern atmosphere. Limited edition Longchamp lambskin folding bag series is also displayed in the bright and spacious new flagship store, so that the enduring star products even more attractive.
Walking further, it comes with a luxurious and elegant decor of women’s clothing and footwear, and Longchamp Outlet creates a dedicated wardrobe for a dynamic and confident actress. Slim cut, lightweight fabric with warm colors of the design of the space, emitting a charming modern female temperament. Women’s Longchamp bags are here and dress each other, the traditional leather making process and bold, poetic and elegant fusion. Rich enough to express the characteristics of different styles and unique style. Custom wooden niche is the most representative of the legendary brand products – Paris Premier series, marking the brand of Paris blood and its superior leather production technology.
Since launch of the Le Pliage folding package family personalized custom services, Longchamp has been dedicated to providing excellent quality products to meet the unique needs of customers, detail, quality and personalization. Continue to introduce new sheepskin folding package family in the flagship store also set up a special area display. China’s flagship store opening ceremony of the occasion, but also ushered in a new limited edition personality badge design lambskin handbags, and flagship store in China’s global starter. Longchamp sale a total of 14 original badges to choose from, many of them love, clouds, cats and other patterns, exquisite and exquisite. Customers can be three limited edition badge inlaid in this section of small sheepskin folding package, personality highlights, for your exclusive small sheepskin folding bag to add identification.
Jean Cassegrain, chief executive of the brand, said Longchamp was from Paris and now took root in Shanghai’s vibrant and creative city. China’s flagship store stands in such a conspicuous and valuable gold lots, for us in terms of important. As a family business for nearly 70 years, Longchamp has been ‘heritage’ as the core of the brand development, is committed to the pursuit of bright colors and elegant and elegant balance, which is the city of Shanghai factions coincide.
